In the nearest future the producers of smartphones RIM and Nokia will face the problem of changing their positions at the market. The reason of this will become the actions of Apple and Google. The analytics from Goldman Sachs’ warned about this after analyzing the state of retail sales of smartphones in the US.
According to their data, the RIM Blackberry devices stopped being best-sellers at the mobile operators (apart from AT&T) because of a rapidly growing interest to the latest Android based communicators and the corresponding demand for them at consumers. However, despite all this, RIM will be able to realize about 11 mln smartphones by the end of the year, which will be a good result in comparison with the previous period ended with 11.2 mln devices sold.
The situation at the Finnish producer is even more tragic than at the Canadian company. Nokia itself is expecting the decrease of sales at the end of the spring sales – up to $8.3 bln or even lower due to a high competition at the market of highly technological devices.
While the market share of Nokia is still big, the share of Apple with its best-sellers iPhone and Google Android is growing rapidly thanks to launching new devices. The players of the mobile application market take advantage of the situation and actively place orders for mobile application development for Android. Numerous iPhone apps developers are trying to keep up with them.