Posts Tagged ‘Apple’

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Androids Are Multiplying More Quickly Than People

Friday, January 20th, 2012

In spite of gloomy forecasts of fantasts, our planet is not likely to be conquered by computers. However, the mobile platform Android is already making confident steps towards the world domination. In his speech at the Consumer Electronics Show 2012 Robert Kyncl, the head of YouTube portal, said that the number of daily activations of Android devices already exceeds the number of daily newborns. Kyncl stated that if the situation will develop like that, the producers will have to start searching new clients on other planets.many-androids

Mobile devices had no problems in becoming a leader. According to the statistics, the birth rate has been going down for the last three decades while the volumes of portable device production are constantly growing. The only restraining factor for the manufacturers is the level of demand for Android smartphones.

The Apple Corporation doesn’t share the similar statistics but one can presuppose that the circulations of Android devices released in great numbers from Samsung to Motorola exceeded the official figure of 250 mln iOS activations (including iPod, iPhone and iPads).

At the same time, mobile development specialists try to keep up with these tendencies and create more and more mobile devices for all platforms.

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Advertising in iPhone and iPad Went Down in Value

Sunday, July 24th, 2011

According to Bloomberg, Apple has reduced the cost of advertising in the mobile advertising system (iAd). The minimal price for participating in the iAd is now $300,000. In July 2010 when the advertising system was launched, the price was starting from $1 mln. The first discount for adverts Apple made in February having reduced the price up to $500,000.

Having reduced the price, Apple hopes to return several biggest clients that have left for the companies-competitors, informed Bloomberg, such as Citigroup and the American retail network J.C. Penney Company. The analytics interviewed by the magazine informed that apart from the high price the former iAd clients were not satisfied with the fact that adverts were seen only by the owners of iPhone, iPad and iPod touch.

The representative of Apple, Natalie Kerris, said that for one year of the iAd existence about one hundred advertising campaigns have been conducted in seven countries. For the last month about 20 advertisers have been used the services of iAd, including Walt Disney Company, AT&T and the insurance company Geico.

The advertising system iAd from Apple was announced in April 2010. The basis for iAd was the mobile advertising operator Quattro Wireless, which was purchased by Steve Jobs in 2010. The main competitor of iAd at the market is the advertising service Google AdMob.

With the help of iAd, advertisers can place their adverts inside iPhone, iPod touch and iPad software applications. Mobile apps developers get 60 % of the profit from advertising and 40% goes to Apple.

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Apple Changed Payment Rules in App Store

Saturday, June 18th, 2011

mobile_payment1Apple has changed the policy in the App Store which before required from Mobile Android Phone Developers to use their own mechanisms for carrying out internal payments.

Now in case of placing into the store a paid application, software developers have to transfer 30% from each purchase via the App Store in favor of Apple and then can legally use their own mechanisms of accepting payments which can be installed into the application. However, they can use the methods suggested by Apple, but in this case Apple will charge another 30% from each payment.

Earlier many mobile development companies didn’t agree with the requirement on the obligatory 100% payments via Apple. This requirement keeps from placing in the App Store such apps as the client solution of the Financial Times, the musical service Rhapsody and others. Moreover, there were developers who think that sharing the profit from selling or re-selling the content for already downloaded application is unfair.

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Android Market available from any computer

Tuesday, February 8th, 2011

Google has launched a web version of its online apps store – Android Market. Now the new service is available at the address market.android.com. There every user can download free or paid mobile applications. But in order to choose and use the resource, you will need to have an account in Google. After choosing the application, you’ll have to select your model of the smartphone or phone where you’d like to install the application.

Of course, the new service is designed well and has a selection according to categories and genres of the offered content. Mobile application developers have got a chance to sell their content inside their applications. The possibility to convert the price of applications into various currencies is an exciting feature as well.market

Google confirmed the information that the distribution of paid applications will start in the nearest future via the Android Market service. It means the Android Market will get many new mobile applications which will be characterized not only by high quality but the price as well. As some experts think, the given development of the service will place the Android Market on the same level as the famous App Store from Apple.

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Apple opened Mac App Store

Tuesday, January 4th, 2011

AppleMacAppStoreLogoThe launch of the Mac Store was announced by the head of the Apple Corporation Steve Jobs on October 20, 2010. He said that the store would be launched not later than after 90 days.

The company Apple has tried its concept of online mobile applications sales on the stores for various mobile devices: iPhone, iPad and iPod Touch. According to Steve Jobs, although the App Store is the only official channel of application installation, even after the launch of the Mac Store Apple, users keep the possibility to install applications traditionally.

The idea of the Store has aroused a serious discussion among Mac users. Some users criticized this idea having noticed in it the new step to closing the Mac architecture. At the same time others welcomed this innovation that can lead to the further simplification and excluding from sales unstable applications.

The opinions of mobile developers have also divided: on one hand, they got a good channel for distributing their applications but on the other hand they got under the censorship of Apple. Moreover, the Mac Store rules don’t allow placing erotic applications but, which is new, trial and demo versions of applications are also forbidden in the store. While selling applications via the Mac App Store, mobile developerswill pay a 30% commission fee.

As of January 7, the number of applications in the Mac Store, the list of paid apps consists of 42 items and 63 free ones. And its number is growing every minute.

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Quarter of US mobile traffic belongs to Android

Tuesday, September 14th, 2010

In August the share of Android mobile platform reached a quarter of all US mobile traffic, as stated in the blog of the analytical company Quantcast.

In comparison with the figures for May, the share of Google OS has increased by 30%. For this period, the number of devices based on Apple iOS has decreased by 15%. Google-Android-army

At the same time the Apple platform is still the leader of the mobile traffic in the USA. As a result, most mobile application developers create their applications especially for this platform. 56% of the general volume of data transmitted via mobile Internet belongs to Apple. Android occupies the second place and BlackBerry smartphones are on the third place with 9%.

It should be noted that in the second quarter of 2010 Android overcame Apple iOS and BlackBerry became the best selling platform for smartphones in the USA. In April – June about 5 mln smartphones based on Google OS were sold in the USA, which has exceeded the figures from Canadian RIM and Apple. However, the leader of the smartphone market by the general number of mobile devices is still the Finnish Nokia.

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Apple lost its main iPhone and iPod developer

Monday, August 23rd, 2010

papermasterSenior Vice-President and Head of the Devices Hardware Engineering Department of Apple, Mark Papermaster, left the company, reported the New York Times.

Mr Papermaster came to Apple from IBM in 2008. In the new place he was responsible for iPod and iPhone development.

According to some observers, the reason of Mr Papermaster’s resign was the notorious problem with the iPhone 4 antenna, which made Apple start giving away free cases for this smartphone.

The former Vice-President didn’t comment his resign. The speaker from Apple, Steve Dowling, confirmed Mark Papermaster’s resign having mentioned that his duties passed to Bob Mansfield, Senior Vice-President and Head of the Mac Hardware Engineering Department.

By the way, Mr Papermaster didn’t take part in the conference dedicated to the ‘case distribution’. Steve Jobs, Bob Mansfield and the main operation director Tim Cook carry his can.

By the way, iPhone application development is probably the most rapidly developing trend in the sphere of mobile application development at present. So any change in the management may influence it.

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Analytics: Android will overcome iPhone by popularity in 2012

Monday, August 16th, 2010

In 2012 Android will become more popular than iPhone. The main reasons for this are its attractiveness among other manufacturers and the modeliphone vs android of distribution.

According to the analytics from iSuppli, the number of Android smartphones will exceed the number of Apple smartphones by 2012. iSuppi predicts that by the end of the year 2012 the market share of Android will be 19.4% on the world’s market of smartphones in comparison with 2.7% in 2009. The market share of iOS from Apple will increase from 13.8% to 15.9% for the same period. By 2014 the Android sjare market will increase to 22.8% and the iOS share will reduce to 15.3%.

The future domination of Android is due to the different model of the platform distribution. iOS is a proprietary solution unavailable for third party producers. Android is an open OS available for everybody. By now it has been supported by NTS, Motorola, Sony Ericsson, Acer, Samsung, LG and other companies while iPhones are produced only by Apple.

By 2014 the high quality content and mobile application will bring more than $100 bln. It’s a very promising and profitable market not only for smartphone producers but also for mobile apps developers who create apps for Android.

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Apple informed about an all-time high quarterly proceeds and profits

Thursday, July 29th, 2010

ipadApple presented its quarterly report for the third financial quarter ended at the end of June, which was so expected by specialists. As it was expected, the report turned out to be positive due to high sales of iPhone 4 smartphones and new iPad devices (at the same time, the demand for products from iPad application developers has also increased). Moreover, the company stated that PC and laptop users have started purchasing new products from Mac more actively.
In the third quarter the net profit of Apple reached 3.25 bln dollars or 3.51 dollars in comparison with 1.83 bln dollars or 2.01 dollars for a share a year before. On average the experts were expecting the net profit of Apple at the level of 3.11 bln dollars.
According to the head of the company Steve Jobs, till the end of this year Apple will concentrate on the mobile developments with low marginality in order to expand its users’ base. Jobs noted that now all key products including Mac, iPhone, iPad and iPod are sold either at the expected level or a bit higher. Also the head of the company promised a few more product innovations till the end of the year.
In the reporting period the proceeds of the company increased by 61% and reached the all time high level of 15.7 bln dollars having exceeded the expectations of analytics at 14.7 bln dollars. According to Apple, the quarterly proceeds at 15.7 bln dollars are the highest result for the whole 30-year period of their presence at the market.

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Google recorded 160,000 activations of Android devices a day

Tuesday, July 20th, 2010

google-androidOnce again Google shared the statistics of the growing popularity of the Google Android platform. According to it, 160,000 devices pass daily activation (4.8 mln a month).

Activation means the input of user’s data from the Google services after which the regular Android OS service clients start working (synchronization of the address book, calendar, letters, Android Market and so on). This figure has increased by 60%.

The amount of software offered by Android apps developers is also growing – from 50,000 up to 65,000 applications as of the end of June. According to the Google’s management, the given dynamics can be considered positive and shows that the platform is welcomed by users. Moreover, Google is sure that the Android OS will become the top mobile OS and will probably replace Windows if we compare it with the PC market.

It should be noted that Android communicators are really sold very actively – now quarterly about 15 mln of them are sold and for the first quarter of 2010 were sold about 54 mln devices, according to the analytics from Gartner. Against this growth, the success of Apple is very illustrative – thus, according to some statistics, the number of people wishing to buy iPhone 4 on the first day reached 600,000 people.

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