Archive for the ‘Mobile Development’ Category

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Understanding Android

Thursday, December 22nd, 2011

This month Google has decided to start promoting Android into masses using the special Android Training program. The main purpose of this program is teaching users to understand Android and, which is more important, to teach Android application development. Every user is supposed to learn how to do everything – from applications for optimizing the performance of mobile device batteries to the development of effective navigation programs which haven’t been applied by anybody yet.

The training will start with basic knowledge in Android, then they will get the information on how to start developing on Android. The system will provide the most actual and relevant information. According to Tim Bray from Google, now the company is enlisting students who would like to receive this education and the training course will start in the nearest months.

The Ice Cream Sandwich mobile platform is a unified operating system for tablets and smartphones. It makes it much simple for mobile apps developers since they will have to understand only one set of codes. Maybe iPhone application development specialists should pay attention to such an opportunity and become more interested in Android?

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Microsoft announced Windows 8 App Store

Monday, December 5th, 2011

A few days ago Microsoft announced Windows 8 App Store, which is a certain online software catalogue for the new mass operating system Windows 8 that still hasn’t been launched officially. The online catalogue is expected to start working only in 2012, close to the release date of the operating system itself.online-store

Conceptually, the Windows 8 App Store will be similar to the present existing App Mac App Store. Here users will be able to download paid and free applications. The operating system will have client software for the accelerated access to the catalogue. It should be noted that earlier Microsoft has also copied the ideas of mobile software catalogues. Now this policy is being carried out concerning desktop operating systems.

Independent observers and software development companies say that the main issue is a set of conditions according to which mobile software programming companies will be able to place their apps into the Windows 8 App Store.

Probably, one of the most important tasks of the online catalogue is to protect users from malicious software and viruses, which is a rather complicated task. At present Microsoft doesn’t give any specific details concerning the principles of its App Store functioning. They just note that in the store there will be a user as well as a business section and the company itself will try to make this catalogue interesting for more people by offering the whole range of applications including games and heavy corporate programs.

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Mobile Application Development Forecast

Wednesday, October 12th, 2011

The specialists from the analytical company Berg Insight have come to a conclusion that by the year 2015 the number of downloaded applications for mobile devices will have reached 98 bln. According to the analysts, during the period from 2010 to 2015 the increase of downloads will increase by 56% annually. At that, the profit in this market segment can increase by 5.5 times and will become $8.8 bln.phone-speaking-on-the-phone_11-37197

At present, the leader of the market is Apple – most mobile applications have been developed for this platform. Berg Insight considers that till 2015 Apple will keep his leading position. Android mobile platform from Google is on the second place and in the nearest 4 years it will keep this position. By the year 2015 the third place will be taken by Windows Phone.

Nowadays mobile apps developers create not many applications for this platform – about 30,000. At the Android Market there are now about 280,000 apps and in the Apple App Store – more than 500,000 apps. Last year the turnover of the Apple App Store exceeded $1.7 bln and in the Android Market the profit was $102 mln. It counted for 83% and 1.3% from the total market correspondingly.

Berg Insight noted that the growth of application downloads will not be proportional to the growth of profit. Since the biggest part of mobile development is free, the monetization of such programs will be limited to content selling immediately in the application environment or in advertising.

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Social Toolkit For Mobile Apps Development

Wednesday, September 28th, 2011

Frengo Company has released the Open Social Mobile Toolkit for developing mobile applications working with the open social networks (MySpace, Hi5, Bebo) and Facebook. The main purpose of this toolkit is developing the apps that can be accessed via user’s mobile devices. According to Frengo, the new mobile platform supports the cooperation with all major US cellular operators as well as with largest operators of the world. The potential market for the applications based on the Open Social Mobile Toolkit technology is approximately one bln people.

Facebook and MySpace are very popular in many countries of the world, so the mobile access to journals and social networks via the usual mobile phones can be in great demand. In fact, the Open Social Mobile Toolkit is not the only toolkit for Mobile Phone Applications Development – the social networks take serious steps for organizing individual mobile access to their services. For example, MySpace announced that as a result of the cooperation with the operators Sprint and Verizon it has managed to gather more than a million Blackberry mobile users. However, the appearance of the new toolkit opens new possibilities for individual mobile apps developers that will be able to combine in their apps the access to various mobile services, including their own ones.

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Google Musical Service Now in iPhone and iPad

Saturday, September 17th, 2011

Google allowed the access to its musical service Music Beta for the owners of mobile devices based on iOS.

In comparison with the Android devices that have their own application Music Beta, iPhone, iPad and iPod touch users can interact with this service via the interface of the Safari browser. The users will be able to play music and view the lists of tracks, albums and singers. The playback will continue even if you close Safari.music beta

Google presented its own musical service in May at the mobile application development conference. Till September, Music Beta had been available only for the computers and mobile devices based on the Android operating system. As it is clear from the name, Music Beta is now being used in the beta version only: the access to the service is carried out via invitations and only from the US territory.

Music Beta users can upload on Google servers up to 20,000 tracks from their own collections. One can listen to these tracks in the streaming mode from other computers and mobile devices. In comparison with Apple that has obtained the permission from the musical companies to launch such services as iCloud and iTunes Match, before starting Music beta, Google didn’t signed any agreements with the representatives of the music industry.

Although, as I have mentioned above, this service is available for the US only, mobile phone application developers will try their best and make this service available for all.

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Free Games Stimulate Gaming Industry Growth

Wednesday, August 24th, 2011

According to the analytics from the German IT Association Bitkom, the growing popularity of free games provides the growth of the gaming industry income.

Having analyzed the German market, Bitkom made a conclusion that 45% of gamers have never bought the projects for ‘big’ platforms – they have preferred casual fakes for smartphones, social networks and all possible shareware. It may seem strange but the total profit of this industry is even increasing.

43% players in Germany are ready to spend no more than €15 monthly for buying games for PCs and gaming consoles. But at the same time these people are ready to give away with several thousand for the sake of some inter-gaming tools and bonuses. That is exactly what makes a profit for a software development company who specializes on free games.

The auditory of free projects is increasing with an incredible speed. For example, the European mobile application development company of social network games Wooga increased its client database from January 2010 to June 2011 from 3.15 mln people to 32.83 mln.

Thus, the analytics have made a very simple conclusion: In the nearest future the market share of games for social networks, 99-cent mobile applications for smartphones and tablets are likely to grow and soon it will take the leading position in the market.

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Advertising in iPhone and iPad Went Down in Value

Sunday, July 24th, 2011

According to Bloomberg, Apple has reduced the cost of advertising in the mobile advertising system (iAd). The minimal price for participating in the iAd is now $300,000. In July 2010 when the advertising system was launched, the price was starting from $1 mln. The first discount for adverts Apple made in February having reduced the price up to $500,000.

Having reduced the price, Apple hopes to return several biggest clients that have left for the companies-competitors, informed Bloomberg, such as Citigroup and the American retail network J.C. Penney Company. The analytics interviewed by the magazine informed that apart from the high price the former iAd clients were not satisfied with the fact that adverts were seen only by the owners of iPhone, iPad and iPod touch.

The representative of Apple, Natalie Kerris, said that for one year of the iAd existence about one hundred advertising campaigns have been conducted in seven countries. For the last month about 20 advertisers have been used the services of iAd, including Walt Disney Company, AT&T and the insurance company Geico.

The advertising system iAd from Apple was announced in April 2010. The basis for iAd was the mobile advertising operator Quattro Wireless, which was purchased by Steve Jobs in 2010. The main competitor of iAd at the market is the advertising service Google AdMob.

With the help of iAd, advertisers can place their adverts inside iPhone, iPod touch and iPad software applications. Mobile apps developers get 60 % of the profit from advertising and 40% goes to Apple.

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iPad: Weapon of Business

Saturday, July 16th, 2011

Thousands of companies all over the world consider iPad not as a fashionable toy but an effective tool for promoting business. In order to ‘get into iPad’ they even change their business strategies.

The range of mobile1291793053_274600 applications in the AppStore and in the department of the online supermarket iTunes Store where Apple sell apps for mobile gadgets is more than ten thousands of goods. More than 65 mln software development companies from Top-100 of the Fortune create or implement new mobile apps. Among them are Lowes, Hyatt, NBC Universal and Procter & Gamble.

iPad is used for attracting new users as well as for supporting and encouraging the company’s image. IPad software applications have been developed for restaurants, real estate agencies, travelling agencies, hospitals and educational institutions.

iPad gives many opportunities for online stores. Some online store owners have ordered the development of a free application for iPad in the form of a fashionable magazine where you can make purchases with just one click.

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Gartner Reviewed Global Forecast on IT expenses

Friday, July 8th, 2011

The analytical company Gartner has updated its forecast on global expenses on information technologies this year and has stated that they will probably increase by 7.1% up to 3.7 bln dollars. The growing expenses on the migration into the cloud computing as well as the integration of new IT services and software development is likely to become the main driven force.

Earlier Gartner forecasted the growth of expenses by 5.6% up to 3.4 bln dollars. According to Richard Gordon, Vice-President on R&D of the company, the growth of expenses will be observed in 2012 as well.

IT_costs952The expenses on cloud services will reach 89 bln dollars. However, cloud services are expected to present the sphere that will attract many other trends as well. By the year 2015, Gartner is expecting the expenses on cloud services will reach 177 bln dollars.

The expenses on telecommunication solutions will grow up to 2.1 bln dollars, which means the increase by 6.9% in comparison with the previous year. Thus, we are likely to expect that mobile software programming will develop as well and we’ll see many new cutting edge solutions in the nearest future.

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Facebook Made Apps Filtration More Severe

Sunday, July 3rd, 2011

Facebook has introduced a new tool for regulating the work of applications, whose main purpose is to decrease the number of spam programs. The new algorithm takes into account users’ feedbacks about mobile applications. As a result, if many users mark the program as ‘spam’ or ‘unwanted’, it can be blocked.

As AllFacebook blog reports, the innovation was presented last week. By the way, some mobile apps with the daily auditory of several thousands of users have already been blocked.

The Facebook official clarified that the main reason for changing he algorithm of apps filtration was the growth of complaints sent by users. At this, the applications that too often leave notes or comments on the users’ walls and in the news section suffer this filtration.

Facebook acknowledged that it had introduced the new tool without the preliminary notification of mobile apps developers. At the same time, the social network offered the authors of the blocked apps to send a request for unblocking. It was also informed that during blocking the content of the application is not deleted and will be available for users in the full amount after unblocking.

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