Two titans of high-tech world, Google and Apple, may come together to fight for competitive advantages. To be precise, this fight will take place on the US mobile phone market. Google plans to start sale of its first smartphone at the beginning of the year 2010 – that is a stumbling-block. It’s a real challenge that may lead to serious confrontation on one of the highest growth and most important segment of high-tech market.

A new Google phones with touch screen is based on Android OS. These gadgets have been already given to the company staff for testing. Google plans to use the popularity of its own brand and make direct retail sales via the Internet.

It’s a well known fact that Google management didn’t plan to enter the equipment market, in the previous years the company limited its activity to mobile software development (Android OS) and internet projects.

Google makes a serious bet on the mobile phone market and evaluates it as a promising direction for the future development. So, now the company does not intend to limit itself to Android software development and online services.

But analysts are not sure that Google will be able to transfer the success of its previous activities to mobile phones production and sales. Much will depend on its pricing policy. Kathy Watson, a Google representative, declined to comment on the future plans. She referred to the recent publication in the official corporate blog, where we can read that a new device is just a “mobile laboratory” for testing of some new technologies.

However, some Google employees have agreed to provide more detailed information (anonymous statements). According to them, devices were made by the Taiwanese HTC company, and they are thinner and have a larger touch screen than Apple iPhone. Well, soon we will be able to verify this information, because Google phone sales can begin in January, 2010.

Tags: Android, Apple, Apple iPhone, Google, mobile software development

This entry was posted on Saturday, December 26th, 2009 at 12:42 pm and is filed under Mobile Development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.